Sunday, February 6, 2011

Oprah and Staff Go Vegan: One Week Challenge

Great news - Oprah and 378 of her staff committed to a vegan diet for a one-week challenge. Oprah also devoted an entire episode to to talking about veganism, including interviews with vegan activist Kathy Freston and food writer Michael Pollan, as well as a behind-the-scenes look at a meat-processing plant with Lisa Ling. Alicia Silverstone over at The Kind Life Blog mentioned this story as Alicia was asked to contribute yummy suggestions for the show.
I think this kind of exposure is essential for the animal-friendly movement. So many people see veganism/vegetarianism as something strange that they could never do. This kind of coverage helps people see it's not so strange and it's also very do-able!

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