Tuesday, January 11, 2011

Spotlight: Urban Decay's Vegan Policy

Urban Decay, the beauty brand best known for bright colours and goth-y names like Asphyxia and Oil Slick, turns 15 this year. Their "vegan palette" is featured on the left.

Style Junkie is launching something new, too! We're going to spotlight different fashion/beauty brands and check out whether they are animal friendly. Ratings will be out of 5 paws.

Urban Decay's website says they never test on animals: "Urban Decay is, and always has been, a cruelty-free company. You’ll notice that every box bears our cruelty-free credo: “We don’t do animal testing. How could anyone?” We insist on producing beautiful, irreverent, high-end cosmetics without conducting animal testing." Nice! They've also flagged which products contain no animal ingredients. Some do, some don't. Their website has some animal rights symbols to help identify products. Urban Decay now has a “Marley Approved” symbol to identify vegan products on their website.

I'm giving them 4.5 paws out of 5. They aren't completely vegan, but the site is full of enough information to help people make vegan choices. And, I love their no animal testing policy. Nice work, Urban Decay!

No comments: