The NYT has a piece covering the newest luxury labels to hit the web. Included in their list are Marc Jacobs, Jimmy Choo, Hugo Boss, Vince, Lancôme, St. John, Theory, Kiehl’s, Lilly Pulitzer, and La Perla —better technology and a world-wide economic downturn have created web-believers out of these retailers.
The article has this quote, which is sooo true:
“The classic luxury brand Web site is basically a Flash site with lots of beautiful imagery, but no one ever goes to it.”
Ever tried to visit Chanel online? Don't bother...
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